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Market-leading software provider
The client:
Britain and Ireland's leader in HR and payroll software
The brief:
Zellis asked me to revamp their 15 top-tier pages according to their new TOV: concise yet inspiring; factual yet friendly.
Engaging and compelling. You've nailed the TOV on the first attempt while totally understanding our products, vision and ethos. Thanks so much!
Alistair Scott
Head of Brand and Commnications


International private school brand
The client:
Global boarding school operator
The brief:
Nord Anglia asked me to rewrite not only their corporate website, but also no fewer than 8 of their schools' sites as well.
Natalie Pearlman
Senior Digital Programme Manager
Consistently high-quality while giving each school its own voice in line with its country and culture—couldn't have asked for more!
BIS Chicago, South Loop
LCIS Aubonne
BVIS, HCMC
NISC, Phnom Penh
TBS Warsaw
NAIS Dublin
Colegio Menor Samborondón
SRIS Monterrey


Digital marketing agency
The client:
Web design and performance marketing agency
The brief:
Pixated's website needed rewriting in their new TOV: the affable experts dedicated to building winning campaigns for their clients.
Joseph's work on our new site was phenomenal. He totally captured the TOV we were going for: human, approachable, but to-the-point. He worked fast, explained the rationale behind stylistic decisions, and perfectly condensed our brand into just a handful of words per page.
Areej Khan
Founder and CTO


Luxury health clinic
The client:
High-end wellness and aesthetics clinic
The brief:
The HVN's revamped website was due for imminent launch, but multiple contractor issues had left their copy entirely unwritten. They needed no fewer than 114 pages written in just 12 days.
The HVN's TOV had to be relatable while conveying the brand's exclusivity. I was required to conduct all my own research into scores of services, many so niche as to yield only minimal material to work with.

Joseph managed a huge and complex workload, communicating transparently with frequent status updates to streamline the process. He was agile and adaptable with amends, and showed great diplomacy in mediating sometimes confusing or even conflicting feedback from multiple disparate stakeholders, such was the urgency of the project. Thank you so much Joseph, you were a life saver!

Data privacy specialists
The client:
Data analytics provider, founded by IBM and Mastercard
The brief:
Mastercard commissioned a rewrite of Trūata's website upon acquiring full ownership of the brand, with a view to dramatically condensing the existing copy to boost readability and better promote Trūata's services.

We found Joseph to work fast and accurately, with great communication throughout. Highly recommend!
David Milson
Marketing and Communications Manager

Global matchmaking consultancy
The client:
Award-winning international matchmakers
The brief:
In light of their rebrand, including a change in company name, Maclynn asked me to rewrite their website from scratch.

Gina Yannotta
COO—Maclynn International
Joseph is hands-down the best copywriter I've ever worked with. He can turn a project around lightning-fast, but never compromises on quality or communication.
Aside from his strong work ethic and impeccable writing, Joseph is kind and personable, and his calm demeanor allows him to achieve results quickly and efficiently. I wholeheartedly recommend him for any endeavor he chooses to pursue.

Disruptive fintech platform
The client:
Fintech company enabling companies to build branded banking and finance solutions
The brief:
Ahead of launching their revitalised website in a month's time, Toqio asked me to write 25 top-tier pages, as well as produce a readymade back catalogue of 10 blogs.
Joseph spent a month with us working on our new website, and also wrote a fabulous batch of blogs to get us underway. He was a pivotal part of our launch, can't recommend him enough!
Margarita de Gispert Calzado
Commercial Partnerships Lead


Smart jewellers
The client:
Creating the first safety bracelet of its kind
The brief:
Ambitious smart jewellery brand CERRET needed 2 websites for their new safety bracelet and accompanying app.
I needed to weave a sophisticated TOV while emphasising practicality and addressing the unpleasant but all-too-real risks the accessory is designed to mitigate.
This is perfect, thank you Joseph!
Alexandre Cerret
CEO


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